They would like to have the experience of being part of an entertainment community where they're getting something on a daily or more frequent basis. 'It makes it hard to steer your decisions based on customer feedback, and customers don't particularly like that. where you do nothing for customers for several years and then you try to drive everybody into the theaters or into the stores on a given date,' Newell said. 'The traditional model has always been that you have these really extended development times. Valve wants to position its games not as static products but as part of an ongoing, constantly updated, ubiquitous service, company co-founder Gabe Newell told in advance of Monday's announcement. Bringing the service to Macs means wider selection, quicker updates and more episodic content for Apple's traditionally game-deprived computers. With more than 1,000 games and 25 million user accounts, Steam is by one estimate responsible for more than 70 percent of digital game purchases. Steam is the pre-eminent digital distribution platform for PCs.

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